Europe will continue major funding of harmful intensive farming practices until at least 2027. The most contentious parts of a new €54 billion-a-year EU agriculture policy 2023-2027 have just been finalised and negotiations on the few remaining aspects will end in the coming hours, the EEB understands from sources taking part in the talks. Read the full press release here.
A major announcement offers the chance of major visibility, which is useful to help shape public perception of that announcement. The trick is to be early with catchy, relevant and reliable commentary. The EEB team had warmed up reporters with a series of media briefings in the weeks before and our views were covered in over 100 articles globally, including The Guardian, Forbes, and Yahoo.