Prestigious fashion houses are buying leather from firms with supply chain links to illegal cattle ranches in the most deforested part of the Brazilian Amazon rainforest, where climate talks are due to start in November.Investigative non-profit group Earthsight analysed court rulings, satellite imagery, shipment records and went undercover to connect the supply chain of American fashion house Coach to a giant Brazilian slaughterhouse with a record of buying thousands of cattle raised on illegally deforested land. Read the full press release here.
This report launch did fairly well, generating nearly 70 media hits and being placed quite prominently by some editors, at the FD for example (lower left). We added some focus on the upcoming COP climate talks in the same region where the suspect leather same from in order to try to multiply the news value of the report, but this aspect wasn’t picked up much in the end.
