Three quarters of clothing donated to major fashion stores to be reused or recycled are actually destroyed, abandoned in warehouses or sent to an uncertain future in Africa, the results of the largest tracking investigation of its kind suggest. Read the press release here.

The Sunday Times had the exclusive of this investigation by the Changing Markets Foundation and it was interesting to see how a prominent story in a Sunday title would influence other media markets. It ended up gaining over 100 articles over the course of a week.


























