First laws to tackle serious polymer health threat being crippled

The challenges of popularising a new media topic

The chemical industry is crippling Europe’s first rules to investigate and regulate the health impacts of widespread polymer pollution, environmental NGOs are warning. Draft EU laws will allow 94% of polymers to escape regulation, following industry lobbying. In October, the European Commission highlighted a profound gap in understanding of the health and environmental risks of polymers. Polymers are present in most products and pollution has spread to all environments. Read the full press release here.

This was a tough story to sell. Despite putting together a strong and well-sourced press release, we faced significant pushback from one well-known reporter, perhaps because the topic is little known by the public and reporters. The story did fairly well though, covered in seven countries and placed prominently in The Guardian, Trouw and Mo.

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