90% of babies exposed to highly toxic nappies – official

Flipping a forgotten official document into a mainstream story

Officials say 90% of European babies have been exposed to “very severe” chemicals in nappies / diapers sold throughout Europe in recent years, putting them at risk of “potentially very severe diseases” later in life. France’s ANSES agency tested best-selling brands of disposable nappies and found 38 “very severe hazard” chemicals in nappies sold throughout Europe. Most of the chemicals disrupt hormones, the officials say, a property that means they have no safe exposure level. Read the press release here.

This press story is another good example of flipping an official document that had failed to get much media coverage. We moved to pressure the European Commission to finally take action on an emotive issue that should not require such NGO intervention, but did. Media outreach generated at least 76 news stories around Europe.

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